praniSheba

shurjoMukhi Limited has been working in the ICT for Development (ICT4D) sector in bangladesh for the last nine years. Improving livelihood and financial access of livestock farmers using technology is one of them. Recently a contract has been signed to implement a project titled Creating Cattle Insurance Market by Radio Frequency Identification (RFID) Tracking in Bangladesh among shurjoMukhi and Phoenix Insurance and Business Finance for the Poor in Bangladesh (BFP-B) aided by UKaid in this regard.

The goal of the project is to create a digital platform named shurjoMukhi praniSheba using IoT (Internet of Things) and RFID technology in rural areas of the country to determine and record cow species, genetic development, information conservation, reproduction, dairy management and provision of primary treatment. A cattle insurance policy to safeguard cattle farmers is part and parcel of the platform. Above all, the platform aims to implement the government's mission and vision for rural socio-economic development through the use of ICT in livestock extension activities.

shurjoMukhi praniSheba provides the following services to the livestock industry:

  • Digital record keeping
  • Heat Detection
  • Pregnancy Detection
  • Calving Detection
  • Movements and Temperature Tracking
  • Insurance for Livestock Deaths and Insurance for Crippled Livestock

In this context, the cutting-edge technology that shurjoMukhi praniSheba deploys is approved and certified by the US Food and Drug Administration (FDA), the Federal Communications Commission (FCC) and is also approved by German Agricultural Society (DLG). We have also received the approval of the Bangladesh Telecommunication Regulatory Commission (BTRC) for introducing the technology in Bangladesh.

shurjoMukhi praniSheba Hotline: +88 01844 500 100

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